Throughout the last five years we saw an increase in the collection of zakat in Federal Territory of Kuala Lumpur, Putrajaya and Labuan. One way this can be proven is by examine the statistics of collection of zakat in Federal Territory and it is expected the figures will continue to increase in subsequent years.
As this paper will analyze the da’wah (marketing) efforts undertaken by the zakat institutions that had contributed to an encouraging and positive achievement. The result of observation found out that there various factors that effectively realizing Muslim to know the importance of zakat which is; corporate culture in management and procedure, different types of media campaigns usages, multiple payment channels and so on.
This paper will also be observing some numbers of elements that can be considered and implemented by the Federal Territory zakat institution or any other zakat institutions of the states in Malaysia.
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Anyone can also visit my Academia page for more Research Paper @ here: https://zakat.academia.edu/MuhsinNorPaizin